The Art and Science of Dynamic Friction: The Where, When, and How of Applying Pressure on Fraud

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Watch this webinar to learn:

  • What dynamic friction is and how it is applied
  • Ways machine learning and behavioral analytics enable growth and retention while preventing fraud, spam, and scams
  • The components of a full-stack fraud program

Friction is a double-edged sword – you want to reduce risks associated with payment fraud, but not drive away good customers in the process. Dynamic friction enables you to increase roadblocks for bad actors while giving trusted users the most frictionless experience possible.

Kevin Lee
Trust & Safety Architect - Sift